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Archive for Business Insight

Reevaluate Your Marketing

Here’s a simple way to improve your organization’s communication: Sit down and read your own marketing once a year.

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April 20, 2021

Find Your Voice

The written word has a voice. It captures the personality of your organization and resonates with people. Have you found your voice?

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April 6, 2021

Why You Need a Writer

Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.

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March 16, 2021

Good Communication Repeats Itself

A lot of businesses don’t want to repeat themselves. But that’s how good communication works—you break through the noise by repeating a consistent message.

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February 16, 2021
"Gratitude" mosaic artwork by Lori Greene

A Dose of Perspective

I recently purchased a mosaic tile piece from a local artist for my office that’s a daily reminder to be grateful.

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February 9, 2021

Why Content Matters

I’m a writer, so creating content is like breathing to me. But I know it’s not like that for everybody, especially small business owners. Sometimes the challenge is not the how, but the why. Why should I care about creating content?

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January 26, 2021

“The days I feel inspired aren’t the days I do my best work.” -Author Dani Shapiro

∞

An Attitude of Gratitude

If you want to be authentic, it needs to be more than a sentiment expressed in the latter half of November.

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November 24, 2020

No One Will Tell Your Story but You

If you wait for someone else to tell your story, there won’t be a story to tell.

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November 10, 2020

Making the World a Little Brighter

In a sometimes dreary world, your organization is working to make it a little brighter (even if you don’t realize you are). You should share that story.

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October 27, 2020
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