Here’s a simple way to improve your organization’s communication: Sit down and read your own marketing once a year.

The written word has a voice. It captures the personality of your organization and resonates with people. Have you found your voice?

Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.

A lot of businesses don’t want to repeat themselves. But that’s how good communication works—you break through the noise by repeating a consistent message.

I’m a writer, so creating content is like breathing to me. But I know it’s not like that for everybody, especially small business owners. Sometimes the challenge is not the how, but the why. Why should I care about creating content?

If you want to be authentic, it needs to be more than a sentiment expressed in the latter half of November.

If you wait for someone else to tell your story, there won’t be a story to tell.

In a sometimes dreary world, your organization is working to make it a little brighter (even if you don’t realize you are). You should share that story.