The written word has a voice. It captures the personality of your organization and resonates with people. Have you found your voice?

Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.

A lot of businesses don’t want to repeat themselves. But that’s how good communication works—you break through the noise by repeating a consistent message.

I’m a writer, so creating content is like breathing to me. But I know it’s not like that for everybody, especially small business owners. Sometimes the challenge is not the how, but the why. Why should I care about creating content?

If you want to be authentic, it needs to be more than a sentiment expressed in the latter half of November.

If you wait for someone else to tell your story, there won’t be a story to tell.

In a sometimes dreary world, your organization is working to make it a little brighter (even if you don’t realize you are). You should share that story.

One thing I’ve learned in my 20 years of work in communication is the importance of follow up.