Quick tip for shorter, mobile-friendly content: Create it on a mobile device.
Everything is mobile these days. More than half your web content is coming from a mobile phone. That means everything you create needs to be mobile friendly.
An easy way to make that happen is to actually write it the way it will be seen—on a mobile device. Even if you’re working on a desktop or laptop, many content creation tools have a mobile preview option that gives you that tall and skinny mobile view.
It will make it painfully apparent when:
- Paragraphs stretch too long.
- Bulleted lists will help.
- Bold text can improve scanning.
- Headers and sub-heads can break up copy.
Give it a try.