Quick tip for shorter, mobile-friendly content: Create it on a mobile device.
Everything is mobile these days. More than half your web content is coming from a mobile phone. That means everything you create needs to be mobile friendly.
Shorter.
Quicker.
Punchier.
An easy way to make that happen is to actually write it the way it will be seen—on a mobile device. Even if you’re working on a desktop or laptop, many content creation tools have a mobile preview option that gives you that tall and skinny mobile view.
It will make it painfully apparent when:
- Paragraphs stretch too long.
- Bulleted lists will help.
- Bold text can improve scanning.
- Headers and sub-heads can break up copy.
Give it a try.
Check out the book Smart Brevity for more tips like this. We gave an overview of the book in an earlier post.