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Businesses Should Build Hope
Businesses and organizations should look beyond themselves and be part of building hope in their own communities.
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En Route Podcast: Local News
I recently appeared on the En Route podcast with Dennis Sanders talking about local news and the partisan divide.
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The Idea File
I’ve got notebooks half full of quotes, ideas, and notes from various conferences, seminars, and books. But too often those brilliant ideas stay buried in a notebook or a folder amid useless details and noise.
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How to Create Social Media Content
Too many businesses and organizations struggle to create social media content. But it’s not rocket science—just share what you love.
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Take Time to Celebrate
Life is short. You need to celebrate your wins. Here’s how we celebrated a recent milestone. How does your organization celebrate your accomplishments?
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Reevaluate Your Marketing
Here’s a simple way to improve your organization’s communication: Sit down and read your own marketing once a year.
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Find Your Voice
The written word has a voice. It captures the personality of your organization and resonates with people. Have you found your voice?
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Why You Need a Writer
Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.
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Minnesota Reformer Article on Ranked Choice Voting
How ranked choice voting can make democracy work better in Minnesota: “We love to hate each other, and that kind of division isn’t good for democracy long term. Requiring majority support forces candidates to build coalitions and bring people together.”
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Good Communication Repeats Itself
A lot of businesses don’t want to repeat themselves. But that’s how good communication works—you break through the noise by repeating a consistent message.
You need a good story for the good you’re doing.
We can help. We tell stories that matter.
We work with organizations that care. We craft the content, devise the strategy, or wordsmith the angle to tell the best story.
Learn more or check out our work:
See Our Work:
West St. Paul Reader
Neighborhood news supported by neighbors.
- Regular content: Interviews, features, history, breaking news.
- Weekly & monthly email newsletters.
- Multiple social channels.
Trout Lake Camps
Minnesota summer camp & retreat center.
- Email newsletters.
- Fundraising letters, booklets, and campaigns.
- The ‘voice’ of Trout Lake Camps.
Church Marketing Sucks
Better communication for churches.
- 15 years worth of blog posts.
- Published multiple books.
- Email newsletters and social media.