Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.
1. Time
Perhaps the most important reason to hire a writer for your business is you don’t have time for it.
Right? You’re busy juggling everything else, and you don’t have time to sit down and craft a well-written piece of copy. Of all the other things you have to do, new copy for the website, a sales letter, or social media posts probably fall to the bottom of your to-do list.
And then they don’t get done.
2. Consistency
Which brings us to the second reason to hire a writer. Good communication has to be consistent. Not only does your message need to have consistency to be effective, but you need to communicate on a regular basis.
If you only post to social media or send out an email newsletter when you think of it, then those random efforts are just wasted effort.
I’ve got some tips to help you be more consistent on your own, but sometimes that’s not enough and you need someone else to do it.
3. Quality
I’m not trying to be arrogant, but I’m probably a better writer than you. There’s no shame in that. There are a lot of people who are better at lot of things than I am.
One of the first pieces of advice I heard when I started my business was to hire people who are good at what I’m not good at. I don’t like numbers or taxes, so I hired an accountant. I’m not confident I can replace a toilet properly, so I hired a plumber. I actually like graphic design, but I have no skill—so I hire a designer when I need something to look good.
A professional writer can give you better quality in a shorter time.
If you’re ready to get some writing help for your business or organization, let’s talk.