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Creativity is Work
“People associate creativity with effortless insight and undervalue persistence.” If you want to be creative, you have to work at it.
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Why Consistent Communication Matters
Consistent communication allows you to create expectation, build trust, and encourages people to take action.
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Do the Work
“The more audacious and crazy the project is, the better off you are just working on it—rather than being out there talking about it. We had to prove to ourselves that we could actually pull this off.”-SpinLaunch CEO Jonathan Yaney (CNBC)
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Give Someone a Chance
I owe my career to people who gave me a chance. So it’s exciting to give others an opportunity, like we did last week with our first student reporter.
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Back to School
The beginning of a new year is a good time to talk about what’s missing and how we can do better. So what do you need to learn this year?
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The Power of Sharing Your Story
For the month of December, I’m dressing up and wearing a tie every day as a part of Dressember’s annual effort to fight human trafficking.
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5 Marketing Lessons From Elections
Political campaigns are all about connecting with people, so marketing lessons abound. Here are a few insights from this election that can apply to your business or organization.
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Let’s Inform the Electorate
Today is election day, and there’s no greater way to celebrate our democracy than by participating in it.
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Simple Table Cover for Booths
How a stretch table covering met our needs for connecting with people at local events.
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Your Digital Hub
Are you putting all your digital marketing eggs in a single basket? That’s never a good idea.
You need a good story for the good you’re doing.
We can help. We tell stories that matter.
We work with organizations that care. We craft the content, devise the strategy, or wordsmith the angle to tell the best story.
Learn more or check out our work:
See Our Work:
West St. Paul Reader
Neighborhood news supported by neighbors.
- Regular content: Interviews, features, history, breaking news.
- Weekly & monthly email newsletters.
- Multiple social channels.
Trout Lake Camps
Minnesota summer camp & retreat center.
- Email newsletters.
- Fundraising letters, booklets, and campaigns.
- The ‘voice’ of Trout Lake Camps.
Church Marketing Sucks
Better communication for churches.
- 15 years worth of blog posts.
- Published multiple books.
- Email newsletters and social media.