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Passion, Patience, Persistence
Four years ago, our local news site West St. Paul Reader has 16 members. Today we’re at 268.
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Worth More Than Money
Before I launched my own business, the relentless focus on money that dominates business conversations always turned me off. I get it, you’re trying to make money, but some things are worth more than money.
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2023 Member Drive
Our local news site West St. Paul Reader launched its annual member drive today. Since launching in 2019, we’ve run 881 articles.
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How to Write for Mobile
Quick tip for shorter, mobile-friendly content: Create it on a mobile device.
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Steady Communication: 4 Tips
Businesses vastly underestimate the power of steady communication. People want to know you’re still there. Here are four quick tips for how to do it.
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Back to School
What did you learn in school? More importantly: What did you not learn in school that you wish you did?
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Why Not?
“We have an ‘anything seems possible’ kind of attitude. We’re so grateful. We have so much privilege and resource that it’s like why not? Why not have fun and share and participate?”
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Relationships Over Transactions
In the book Love Leadership, John Hope Bryant talks about a different way of approaching business: “There are much better ways of selling than selling.”
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2023 West St. Paul Rider
“I knew the trails existed, but I really didn’t know how to utilize them. So I feel very empowered now!”
You need a good story for the good you’re doing.
We can help. We tell stories that matter.
We work with organizations that care. We craft the content, devise the strategy, or wordsmith the angle to tell the best story.
Learn more or check out our work:
See Our Work:
West St. Paul Reader
Neighborhood news supported by neighbors.
- Regular content: Interviews, features, history, breaking news.
- Weekly & monthly email newsletters.
- Multiple social channels.
Trout Lake Camps
Minnesota summer camp & retreat center.
- Email newsletters.
- Fundraising letters, booklets, and campaigns.
- The ‘voice’ of Trout Lake Camps.
Church Marketing Sucks
Better communication for churches.
- 15 years worth of blog posts.
- Published multiple books.
- Email newsletters and social media.
