Axios wrote the book on keeping it short. Literally: It’s called Short Brevity: The Power of Saying More With Less.
Why it matters: The short book is a primer on how to shorten your writing and make it more effective.
We wrote about the topic for Evolve Workplace:
“People have short attention spans. If you can deliver vital information quickly, you’ll be a hero. And it’s not just about delivering the day’s news. Business communication is better when it’s brief.“
Put it into practice: Any organization can benefit from shorter, more effective writing, whether it’s communication for the public or internal emails.
- Break it up: Cut down long, intimidating paragraphs into short, quick ones. Use bulleted lists and headers to make it scannable.
- Short: Cut rambling sentences short.
- Call to action: What do you want people to do? Make it direct and clear. (That’s especially helpful in emails.)