Lately we’ve been helping one of our newer clients, Rally Corp, tell their story. But not just their story, the story of their customers. Rally helps nonprofits build momentum with texting and other communication tools. So a great way to talk about what Rally does is to talk about how the nonprofits use Rally.
It’s your typical case study strategy.
But rather than make it all about Rally and the amazing things they do (while true), we try to focus on the nonprofit and tell their story.
So instead of more rah-rah marketing copy about Rally, we’re talking up nonprofits. We’re sharing their story. It’s a more natural approach, which fits perfectly with Rally’s human-centered approach to communication.
Here are a few stories we’ve done:
- Special Olympics Virginia: “Sports is the vehicle to bring people together and change their expectations of what people with intellectual disabilities, our athletes, can do.”
- HEADstrong Foundation: “The smallest gestures go a long way when you’re going through something tough like cancer.”
- Salvation Army Quincy: “One minute I will be telling everyone that a class is canceled and the next minute I will be asking for volunteers to ring bells or come to a ukulele class.”
And we’ve got more in the works.
It’s a good example of the importance of talking about what you do.
Rally is doing it by talking about their work with nonprofits. And now we’re doing it by talking about our work with Rally. See how that works?
How are you showcasing the work you do?