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Two Second Boost to Your Email Newsletter

May 17, 2022

Here’s a two second tip to make your email newsletter infinitely better. Your logo at the top? Make sure it’s linked to your website. Done.

I can’t tell you how many times I’ve opened an email, clicked on that logo, and stared at a slightly larger version of the logo. As if I wanted to inspect your brand in detail.

No.

I want to know about your organization. I want to check out your website. I’m interested and eager to know more. I’m a captive audience—which is why you send out an email newsletter in the first place.

But instead I get a larger logo. You’ve let me down. Now I have to hunt for the link, or even worse, go to Google. Granted, it’s not the end of the world, but it’s a waste of my time. It’s a little bit annoying. And you could have easily avoided it.

Make your logo clickable.

Categories : Business Insight
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