Minnesota’s Trout Lake Camps celebrated its 60th anniversary in 2007 in grand style and used the opportunity to secure funding into the future. They came up with a fundraising plan called Project 365, an effort to find 365 people willing to donate $1 a day. Taylor Design Works helmed the project and together we created a 32-page booklet that explained the camp’s history, legacy and needs going into the future, and then challenged people to join Project 365.
The project involved working out a structure for the booklet with Taylor Design Works, researching Trout Lake history, telling individual stories and putting together factoids about the camp. The final product has been called one of the best communication pieces in Trout Lake’s history.