A blog entry Head Monkey Kevin D. Hendricks wrote for the marketing firm Personality™ received a nod from marketing guru Seth Godin (author of Purple Cow). The entry, Seth Godin: Marketing Master in Action, analyzed Godin’s marketing efforts as he prepares to release his next book, All Marketers Are Liars. You can learn a thing or two from how a marketing guru markets. Godin himself mentioned the entry and was “delighted to see that others are picking up the steps I’m trying to follow.”
Godin did point out that the entry neglected to mention his “get a nose, get on my blog” offer, which involves a special liar’s nose (think Pinocchio). Maybe next time.