The book Don’t Waste Your Life by John Piper has turned into a movement and rallying cry of sorts. We worked with two designers to put together ideas and concepts for how the Don’t Waste Your Life message could be communicated in multiple mediums (web sites, videos, ads, posters, book covers, etc.). Monkey Outta Nowhere offered copy and ideas to cement the visual concepts, as well as a much needed outside perspective.
Since our work was primarily in the concept stage, the results have not been fully integrated into the Don’t Waste Your Life marketing plan. But they were well received and are beginning to show up in Don’t Waste Your Life materials.