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Learning Email
Spent some time diving deep on MailChimp (ah, kindred spirits) today to help a client get more out of their email newsletters.
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Contacts into Contracts
Re-purposed a few resources for iThemes to pull together another ebook: Turning Contacts into Contracts.
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Learning from Mistakes
Sometimes you make mistakes. We made one this week. The important thing is to find a solution, learn a lesson and move forward. More details on the personal blog.
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Education Ebook
Interviewed some people smarter than me and wrote this new ebook for iThemes: Best Practices in Web Development Instruction (958 KB, PDF).
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Must Read
Echo Hub called our Benefits, Not Features post over at Church Marketing Sucks a ‘must read’. Aww, thanks guys!
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Asking Questions at the Table
Wrote a quick post for the Table about asking questions. It’s one of the first in a series of Table Tips aimed more at regular users than admins.
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New CMS Post on Benefits vs. Features
New post at Church Marketing Sucks urges writing on benefits over features. It’s based on my not-so-fun experience cell phone shopping.
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Copy Matters Series
Launched a new series for Church Marketing Sucks about writing. Why care about copy? In the beginning was the Word…
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Copy for AutoFlipr
Check out AutoFlipr. They launched yesterday and we helped massage the video script and much of the web copy.
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Good Design
Just saw the finished design for a new Trout Lake Camps newsletter. I love working with good designers and seeing finished products. Good words look so much better with good design.
