March 17, 2005

Jacob Marshall of Mae on Faith & Marketing

"For me, Christianity is the act of mirroring the details of what Jesus lived. If you look at the details of his life, he exemplified love in the sense that he sacrificed his life for humanity. Whether or not you believe in specific doctrines, when you boil it all down--the denominations, etc.--the essence is faith in this guy Jesus. He is a person who invites people to pursue God, but when people try to own it or box it in, it results in factions and division, and this also applies to Christian business. I questions it. I question the motives of selling faith. Jesus wouldn't spend the time marketing himself. It seems that Christian fans expect the artists to not have problems, like your ministry will not be effective if you have weakness. But this is not Christianity--it's a successful business."

-Jacob Marshall, drummer for the band Mae, talking about faith and marketing. Mae's debut release, Destination Beautiful sold 60,000 copies and their next release, The Everglow comes out in a few weeks. (Source: Relevant Magazine, March/April 2005)

Posted by Kevin D. Hendricks at 3:46 PM

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