August 22, 2005
Tony Stewart & Home Depot Capitalize
(Filed under: Business)
When Tony Stewart won the Pepsi 400 at Daytona on July 2 he celebrated his win with an impromptu fence climb, going right up to the flag stand to celebrate with fans. When he won at New Hampshire he did it again.
And his primary sponsor, Home Depot, jumped at the chance. Using footage of Stewart climbing the fence and the tagline, "Hey Tony, we've got ladders," they promoted a sale on ladders and fencing.
What a brilliant idea. Let's just hope we don't see too many exuberant moments transformed into staged advertisements.
Posted by kevin at August 22, 2005 8:50 PM
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Comments
Tony Stewart is once again the bad boy of the NASCAR circuit.
While in one breath saying it’s too dangerous out there, then in the next he is justifying his wrecking other drivers.
His actions against Jeff Gordon and Matt Kenseth, remind me of Tyson, Holyfield fight.
Tony must not have felt he stood a chance at winning a fair race with either of those 2 so he did the NASCAR equivalent of the boxer ear bite.
Way to show your true colors Tony. You’re a poor sport.
Posted by: Steve Dungy at February 20, 2006 7:32 AM
