September 22, 2005
The Price of a Single
(Filed under: Technology)News trickled out recently that record companies have been pestering Steve Jobs and Apple to raise the price of songs on iTunes. While all songs are currently 99 cents, record companies have been pushing Apple to raise prices to $1.49, but to also introduce variable pricing, with hotter tracks going for $1.49 and less desirable tracks going for less than 99 cents.
Wired editor and Long Tail advocate Chris Anderson thinks variable pricing could be a good idea.
But so far Jobs and Apple are sticking to the 99-cent price tag and calling the record companies "greedy," pointing out that record companies already make more by selling songs on iTunes than they do from selling CDs.
Posted by kevin at September 22, 2005 5:35 PM
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Comments
It's been reported that back when Apple was first setting up iTunes, record companies wanted Apple to charge $3/song. "Greedy" seems about right.
Posted by: dave at September 23, 2005 12:27 PM
