May 19, 2005

20 Questions with Darth Vader

I didn't intend this to be a Star Wars blog, but I suppose that's what happens when Revenge of the Sith comes out. In yet another Burger King promotion, you can play 20 Questions with Darth Vader.

He taunts you the entire time and then with a little help from the Burger King King guesses what you were thinking. He pulled a yo-yo out of my feeble mind after 17 questions.

Posted by kevin at 4:15 PM | Comments (1) | TrackBack

May 13, 2005

Darth Vader Lords over Burger King

Darth Vader towering over Burger King (photo filched from AdFreak.com)As if yesterday's Star Wars commercials weren't enough, how about a giant, inflatable Darth Vader towering over your local Burger King? The same company that made the inflatable SpongeBob SquarePants balloons (many of which were stolen) is making the 9-foot inflatable Darth Vaders.

It's all part of the endless Revenge of the Sith merchandising, worth an estimated $20 billion in revenue. It's also the first time Star Wars characters have appeared outside their fictional film environment, interacting with people in commercials, according to Lucasfilm. In addition to the commercials, there are Legos, the dreaded Darth Tader Mr. Potato Head (and worse toys--can you say "Wrestling Buddy Vader"?), a Time cover story, an Organic Trade Association spoof, even a Darth Vader blog (which, interestingly enough, is posting journal entries from the climax of Episode VI: Return of the Jedi just as Revenge of the Sith opens). Some of the more enterprising are even trying to sell "May the Force Be With You" T-shirts (OK, I admit that's me).

Star Wars is actually credited with making movie merchandising the profitable arena it is today. For the holiday season in 1977 toy-maker Kenner sold 600,000 empty IOU action-figure boxes. In 1978 they'd go on to sell 42,322,500 action figures (Entertainment Weekly, subscription required).

And with two TV shows in the works, it's not likely this is the end of the Star Wars marketing juggernaut.

Posted by kevin at 8:30 AM | Comments (3) | TrackBack

May 12, 2005

Star Wars: Revenge of the Commercial

Star Wars Chewbacca Cingular commercialStar Wars Episode III: Revenge of the Sith opens next week and the marketing tie-ins are everywhere:

And if all those special Star Wars commercial tie-ins are too much, the Organic Trade Association wants to promote organic foods with their Store Wars spoof starring Cuke Skywalker and Darth Tader.

Posted by kevin at 1:42 PM | TrackBack

May 9, 2005

Yoda Tries to Steal a Diet Pepsi

"Your drink desire you not," says Yoda as he tries to yoink a Diet Pepsi in the latest cross-marketing commercial featuring Star Wars. It may seem goofy for the Jedi master, but he did steal fish sticks from Luke in The Empire Strikes back.

Posted by kevin at 4:05 PM | TrackBack