January 24, 2006
CW Network to Replace UPN and WB
(Filed under: TV)There's some big rumblings in the world of broadcast TV: CBS and Warner Bros. are partnering to merge UPN and the WB and replace them with the CW Network. It's an interesting idea that brings together successful shows like Everybody Hates Chris, Veronica Mars, Gilmore Girls and Smallville. It could make the combined WB/UPN an actual threat in the broadcast landscape (and really minimize the opportunities for new shows).
But what isn't discussed is how such a big move in broadcast happens. Local TV stations are affiliates for national networks, and this could leave affiliates all over the country scrambling for programming, much like they scrambled several years ago when UPN and the WB debuted. Could we be returning to the days when the low budget local TV station has no affiliate and plays nothing but reruns and old movies? Or, more likely, will another network step up to provide content to all those affiliates?
Posted by kevin at January 24, 2006 10:53 AM
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