November 29, 2005
Warner Bros. & AOL Launch In2TV Broadband Network
(Filed under: Technology)Warner Bros. and AOL are teaming up to launch a broadband network featuring free, on-demand episodes of over 300 Warner Bros. shows, including Pinky & the Brain, Growing Pains, Welcome Back Kotter, Freakazoid and more. The network, called In2TV, will feature six separate channels and be funded by advertising and sponsorship, both instream commercials and surrounding ads. Commercials will be limited to two minutes per half-hour, compared to eight minutes per half-hour on broadcast TV. The network will launch in January.
The web-based channel will have video available in a DVD-quality format called AOL Hi-Q. It's expected that the channel will be offering freebies as a way to hook audiences before moving the shows to a pay-on-demand format. Which could explain why Warner Bros. classics like Pinky & the Brain and Animaniacs have yet to come to DVD (though it appears both are scheduled for a mid-2006 DVD release).
Posted by kevin at November 29, 2005 7:48 AM
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