June 20, 2005
73% Would Rather Watch a Movie at Home
(Filed under: Business)A new survey showing that nearly three-fourths of Americans would rather watch a movie at home isn't helping the troubled movie industry. It's all focusing attention on the continued box office slump. This year's revenues are down 6.4% from 2004, though if you don't count the unexpected blockbuster The Passion of the Christ, revenues in 2005 are actually up 2.9%.
If success is only measured by continually beating yourself, it seems inevitable that the industry will have a slump. Movies just don't get that much better.
You'd also think the movie industry would learn from the music industry and take advantage of that 73% who would rather watch a movie at home.
Posted by kevin at June 20, 2005 8:17 AM
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