May 12, 2005
Faith-Based Movie Marketing
(Filed under: Business)Thanks to the $370 million take for The Passion of the Christ, Hollywood has learned how to gear movies for the church-going crowd. While Mel Gibson's success is drawing attention to the phenomena, it's not the only one. It's been happening with films like Jonah: A VeggieTales Movie, Raising Helen, Diary of a Mad Black Woman and The Polar Express.
Upcoming projects like The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and One Night with the King plan to tap the Christian market as well. Though especially with Disney's involvement in the Narnia film, Christians are becoming more and more aware of Hollywood's pandering, and it could prove a dangerous line to walk.
Posted by kevin at May 12, 2005 12:47 PM
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