I’ve got notebooks half full of quotes, ideas, and notes from various conferences, seminars, and books. But too often those brilliant ideas stay buried in a notebook or a folder amid useless details and noise.

Too many businesses and organizations struggle to create social media content. But it’s not rocket science—just share what you love.

Here’s a simple way to improve your organization’s communication: Sit down and read your own marketing once a year.

The written word has a voice. It captures the personality of your organization and resonates with people. Have you found your voice?

Everybody knows how to write, so why should I hire a writer? It’s a fair question. Let me give you three reasons why a writer can help your business.

A lot of businesses don’t want to repeat themselves. But that’s how good communication works—you break through the noise by repeating a consistent message.

I’m a writer, so creating content is like breathing to me. But I know it’s not like that for everybody, especially small business owners. Sometimes the challenge is not the how, but the why. Why should I care about creating content?